Craig Cheek

Craig Cheek is an Executive Advisory Partner at M37 Ventures, with a career built on global brand leadership, consumer-market expansion, and major sports partnerships.

He spent 26 years at Nike, holding multiple senior leadership roles including Vice President and General Manager of Team & Licensed Sports, where he led Nike's partnerships with the NFL, MLB, and NCAA. He also served as Vice President and General Manager of Greater China and North America, overseeing two of the company's most important growth markets.

Craig is Founder and President of the Portland Diamond Project, where he is leading the effort to bring a Major League Baseball franchise to Portland, securing public support, stadium financing, and a group of early investors including Russell Wilson and Ciara.

Based in the Pacific Northwest, he brings a consumer brand and complex dealmaking perspective to M37's advisory bench.